Designing for a prestigious end of season football event

Traditionally at the end of the Australian Rules Football season an event is held by each club to celebrate the achievements of the players with a black tie dinner and awards evening.

The brief for the Adelaide Crows was to produce a high-end look and feel that could be translated across a range of media from the club's website, social media and eDM's through to collateral on the evening such as the event brochure, animated graphics and display material. The design had to appeal to both players and staff as well as members of the public who, as members, could purchase a ticket.

Deliberately staying away from the core primary club colours to achieve a high end solution I developed a look and feel that used the club's premium corporate gold colour as the main identity alongside a black base colour.

Shown here are a few examples of how the final solution was applied to a range of assets.